Wednesday, March 28, 2007

Sometimes you just want to strangle someone

Here I sit in the office, so quiet you can hear a pin drop. I go over the prospect list with sales day after day. So many reasons, so many excuses. There are always the big dogs to be had, but you need lot's of little dogs around until you hit the big one. Last year, I heard from them that it "is a bad year for mail, no ones doing it".

You need to count on your sales people to be your eyes and ears, as they are more in touch with the industry. My eyes and ears are the piles of mail I get when I get home - which none of them I did.

I was looking at some industry awards today, and found that the bulk of them came from Chicago Ad agencies, and lot's of them were direct mail. Most of them were from agencies "that aren't doing anything". Really?

Sometimes you just want to strangle someone!

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